Portfolio

Xconics X Nonlinear

Technology

Brand Identity Discovery & Design

GTM

Pitch Deck

Brand Identity Design

Context

Xconics is a Make-in-India initiative that helps industries transform challenges into opportunities through automation. They offer a one-stop shop for streamlining operations by seamlessly connecting workers, assets, machines, and supply chains under a single infrastructure. Xconics provides tailored IIoT solutions for various industries, including real-time asset tracking, workforce monitoring, logistics surveillance, and machine management. Xconics offers options for customers to pay for their IoT solutions as operational expenses (OPEX) or as capital expenses (CAPEX). They also provide end-to-end service, including device installation, training, technical assistance, and device maintenance.

When Xconics approached Nonlinear, they sought to establish a strong brand presence and refine their go-to-market strategy to effectively reach their target audience and drive growth.

Objective

Nonlinear's engagement with Xconics aimed to

Brand Identity

Establish a powerful and resonant brand identity that clearly communicates Xconics' innovative solutions and values.

Brand Identity

Establish a powerful and resonant brand identity that clearly communicates Xconics' innovative solutions and values.

Sales Tools

Equip them with compelling tools, such as a customer pitch deck, to effectively communicate their value proposition and drive sales.

Sales Tools

Equip them with compelling tools, such as a customer pitch deck, to effectively communicate their value proposition and drive sales.

Market Optimization

Optimize their market approach to effectively reach their target audience and drive sustainable growth.

Market Optimization

Optimize their market approach to effectively reach their target audience and drive sustainable growth.

Achieve Growth

Ultimately enable Xconics to achieve sustainable growth and market leadership in the IIoT sector.

Achieve Growth

Ultimately enable Xconics to achieve sustainable growth and market leadership in the IIoT sector.

Solution

The Nonlinear Solution

Nonlinear provided a range of services to address Xconics' needs.

BIDD

Brand Identity Discovery

Nonlinear conducted in-depth research to define Xconics' brand identity. This involved defining Xconics' brand vision, mission, voice, tone, essence, archetype, and audience. The findings were compiled into a Brand Identity Discovery Report (BIDR) to serve as a central reference for all future brand communication and product design. Nonlinear also developed a comprehensive style guide to ensure consistent brand representation. The style guide included the brand narrative, product narrative, logo, tagline, typography, and color palette, along with social media design templates and other brand assets such as visiting cards, letterheads, and merchandise design. Nonlinear collaborated with the Xconics team to redesign the website and product landing pages to align with the new brand identity.

Go-To-Market Strategy

To assist Xconics in reaching its target audience and driving growth, Nonlinear assisted the founders and management in refining their go-to-market strategy by providing strategic insights and serving as a sounding board. Nonlinear also conducted research and provided strategies to determine competitive pricing for Xconics' product range.

Go-To-Market Strategy

Customer Pitch Deck

To enable Xconics to effectively communicate its value proposition and drive sales in the healthcare sector, Nonlinear developed a compelling customer pitch deck for Xconics' healthcare solutions.

Customer Pitch Deck

To enable Xconics to effectively communicate its value proposition and drive sales in the healthcare sector, Nonlinear developed a compelling customer pitch deck for Xconics' healthcare solutions.

Xconics

Outcome

The collaboration between Xconics and Nonlinear resulted in:

A clearly defined and articulated brand identity, captured in a comprehensive Brand Identity Discovery Report (BIDR).
A Brand Identity Style Guide (BISG) ensuring consistent and impactful brand representation across all platforms.
A redesigned website and landing pages that effectively communicate the brand message and enhance user experience.
A refined go-to-market strategy to optimize market penetration and customer acquisition.
A compelling customer pitch deck for healthcare solutions.

Why Choose Nonlinear

At Nonlinear, we are committed to empowering businesses to define, create, and express their brand identity in ways that connect with their audiences, drive growth, and build lasting brand value. Our insight-first, collaborative, and impact-driven approach ensures that our clients receive tailored solutions that address their unique challenges and achieve their strategic objectives.