Radiogram X Nonlinear
Digitizing Radiology, One Insight at a Time
Brand Identity Discovery & Design
Website
Financial Modelling & Pitch Decks
GTM
Content Strategy
Context
Radiogram was founded to modernize India’s outdated, film-based radiology workflows - a major bottleneck in diagnostic efficiency and healthcare access. With over 60 crore radiology exams conducted annually, analog systems were causing delays, limiting AI adoption, and failing patients. Radiogram envisioned a zero-cost, cloud-native imaging platform to digitize diagnostics, empower patients, and integrate AI. But to bring this vision to life, they needed more than product development - they needed a powerful brand identity, investor-ready materials, and a clear go-to-market strategy. That’s when Radiogram partnered with Nonlinear.
Objective
Nonlinear collaborated with Radiogram to establish strategic clarity, market readiness, and brand credibility for a digital-first healthtech platform.
Solution
The Nonlinear Solution
Brand Identity Discovery & Design
Through leadership workshops and stakeholder mapping, Nonlinear defined Radiogram’s brand values, tone, positioning, and audience segments. These insights were codified into a Brand Identity Discovery Report (BIDR). A complete Brand Identity Style Guide (BISG) was also developed - including logo, palette, typography, tagline, and visual guidelines for digital and offline use.
Before
After
Website (Re)design & Content Strategy
Nonlinear created a responsive, high-fidelity website tailored to Radiogram’s key audiences - radiologists, diagnostic centers, patients, and investors. The content strategy guided users to critical actions, with ongoing support through design files, development documentation, and iteration.
Before
After
Go-to-Market Enablement
Starting with market sizing, Nonlinear crafted a cohesive ₹4500 crore opportunity narrative centered on AI imaging, film cost savings, and cloud-based informatics. This insight-driven narrative laid the foundation for Radiogram’s go-to-market strategy, which focused on identifying key buyer segments, sequencing geographic rollouts for maximum impact, and designing targeted distribution strategies across B2B channels, strategic partnerships, and the public sector.
Financial Modelling & Pitch Decks
A custom financial model was built, capturing revenue potential from patient-paid access, diagnostic center film savings, and AI-based reporting tools. This model underpinned a suite of tailored pitch decks - designed for VCs, enterprise clients, and strategic partners - each aligned in message, structure, and visual identity.
Radiogram
Outcome
A clearly defined brand identity, backed by workshop insights and codified in the BIDR and BISG
A responsive, high-conversion website tailored to patients, radiologists, and institutional buyers
Market sizing clarity with a ₹4500 crore opportunity narrative driving GTM focus
A structured go-to-market strategy aligned to buyer segments, launch regions, and channels
Financial model capturing monetization potential across three revenue streams
Investor, enterprise, and partner pitch decks, aligned in voice, structure, and design
Why Choose Nonlinear
Radiogram walked away with more than a product - it emerged with a compelling story, a sharp go-to-market strategy, and a credible investor narrative. From brand identity to execution-ready decks, Nonlinear equipped Radiogram with everything it needed to launch as a modern, mission-driven healthtech disruptor. Together, we transformed a vision for digitized radiology into a platform that’s smarter, faster, and truly human-centric.