Portfolio

LossIQ X Nonlinear

P&C Insurance

Brand Identity Design

Market Sizing

Pitch Deck

GTM

Brand Identity Design

Context

LossIQ transforms P&C insurance by empowering providers and policyholders with innovative, gamified learning that enhances risk management and reduces claims. Founded by experienced insurance professionals, LossIQ addresses the critical challenge of small businesses lacking access to risk management solutions from their insurance carriers, which historically increases their vulnerability and leads to higher claims and reduced profitability for insurers. LossIQ's engaging platform delivers risk management education and promotes safety practices, aligning the interests of policyholders and insurers to reduce losses and promote financial stability. They needed help turning that vision into a clear, investable brand.

Objective

LossIQ sought Nonlinear's expertise to address several key areas for their growth and market positioning

Strong Brand Presence

To create a clear, impactful identity for LossIQ in the market, ensuring immediate understanding of its unique value.

Strong Brand Presence

To create a clear, impactful identity for LossIQ in the market, ensuring immediate understanding of its unique value.

Customer Materials

To design engaging content and sales tools that clearly articulate LossIQ's benefits to potential B2B clients, encouraging platform adoption.

Customer Materials

To design engaging content and sales tools that clearly articulate LossIQ's benefits to potential B2B clients, encouraging platform adoption.

Investor Materials

To craft persuasive presentations and documents that effectively communicate LossIQ's business potential and vision to potential investors.

Investor Materials

To craft persuasive presentations and documents that effectively communicate LossIQ's business potential and vision to potential investors.

Investable Brand Transformation

To ensure LossIQ's innovative concept was perceived as a viable and attractive investment opportunity, ready for market entry and sustained growth.

Investable Brand Transformation

To ensure LossIQ's innovative concept was perceived as a viable and attractive investment opportunity, ready for market entry and sustained growth.

Solution

The Nonlinear Solution

Nonlinear addressed LossIQ's needs by providing a suite of tailored services.

BIDD

Brand Identity Discovery

Nonlinear conducted an intensive research phase to gain a deep understanding of Code Wizard's business, target audience, and competitive landscape. This involved

Brand Identity Design

Nonlinear collaborated closely with LossIQ, working within their defined inputs and directions. This involved establishing a new tagline. Nonlinear then developed a comprehensive Brand Identity Style Guide (BISG), which detailed the brand's narrative, product narrative, typography, and color palette, ensuring a consistent visual and verbal language across all communications. This also encompassed building the UI design for their website, ensuring visuals and content aligned to their core message of reducing losses through smart, human-centered education. Furthermore, Nonlinear designed mockups of ID cards and business cards for LossIQ to use in the future, extending the consistent brand identity to physical assets.

Brand Identity Design

Logo Redesign

Nonlinear undertook the redesign of LossIQ's company logo, creating a new visual symbol that effectively represents their brand identity and mission.

Logo Redesign

Nonlinear undertook the redesign of LossIQ's company logo, creating a new visual symbol that effectively represents their brand identity and mission.

Pitch Decks

Nonlinear crafted Pitch Decks tailored to specific audiences. This involved creating two high-impact decks: one to acquire new B2B clients, such as insurance carriers, and another, with modular templates and strategic storytelling, aimed at potential investors. These clean, branded layouts were designed to win attention and articulate LossIQ's value proposition.

Pitch Decks

Market Sizing

Nonlinear provided valuable support with Market Sizing, structuring provided background research data to help determine the market opportunity. This turned raw research into a clear view of the market.

Market Sizing

Go-To-Market (GTM) Strategy

Nonlinear assisted LossIQ's founders in refining their Go-To-Market (GTM) strategy, offering strategic inputs and insights as a sounding board.

Go-To-Market (GTM) Strategy

Nonlinear assisted LossIQ's founders in refining their Go-To-Market (GTM) strategy, offering strategic inputs and insights as a sounding board.

The culmination of this research was a detailed Brand Identity Discovery Report (BIDR), which served as the foundation for the subsequent design phases.

LossIQ

Outcome

The collaboration between LossIQ and Nonlinear resulted in:

A refined brand identity, providing a foundation for consistent communication.
Tailored pitch decks for both customers and investors, ready for engagement.
Valuable support for market sizing and go-to-market strategy, providing market clarity and strategic launch support.

Why Choose Nonlinear

Following the collaboration, LossIQ gained a strong partner in Nonlinear, which helped them to define, create, and express their brand identity in a way that resonates with their target audiences. Nonlinear’s insight-first, collaborative, and impact-driven approach provided tailored solutions that addressed LossIQ's specific challenges and helped them achieve their strategic objectives. Through this partnership, LossIQ was empowered to build a stronger brand, develop compelling materials for key stakeholders, and gain valuable strategic guidance. The result was a brand that speaks with clarity, decks that win attention, and a strategy grounded in insight and action.