Portfolio

Instacon X Nonlinear

Technology (HRMS SaaS)

Product Design

Stratrgic Support

Pitch Deck

Product Design

Context

Instacon, a product by Buzzbites Media & Entertainment Private Limited, is an all-in-one workforce management solution designed to streamline and simplify employee management and data handling, especially in work-from-home scenarios. It offers a range of features to help businesses manage their remote teams, including: recording employee attendance, tracking employee location, monitoring employee whereabouts during work hours, enabling easy hosting of meetings, group discussions, calls, and messages, and facilitating secure file sharing. The platform is accessible on web, Android, and iOS. Instacon prioritizes privacy, making data protection a core aspect of its service.

When Instacon approached Nonlinear, they sought to enhance the user experience of their platform, gain strategic guidance for their product launch, and develop a compelling pitch deck for investors.

Objective

Nonlinear's engagement with Instacon aimed to refine and elevate their product, go-to-market strategy, and investor communications. Instacon was poised for a significant market entry and needed a strong foundation to ensure success. This involved:

Optimized User Experience

To ensure the user experience met the needs of both employees and employers, enhancing platform usability and efficiency.

Optimized User Experience

To ensure the user experience met the needs of both employees and employers, enhancing platform usability and efficiency.

Investor Attraction

To secure investor backing to fuel growth and expansion.

Investor Attraction

To secure investor backing to fuel growth and expansion.

Strategic Product Positioning

To strategically position the product for a successful launch and sustained market presence.

Strategic Product Positioning

To strategically position the product for a successful launch and sustained market presence.

Solution

The Nonlinear Solution

Nonlinear provided a range of services to address Instacon's needs.

Product Design

Nonlinear conducted an intensive research phase to gain a deep understanding of Code Wizard's business, target audience, and competitive landscape. This involved

Product Design

Nonlinear delivered comprehensive product design services, focusing on user experience (UI/UX). This involved a detailed review and refinement of both the Instacon mobile app and web page. Nonlinear identified and corrected pinpointed issues and malfunctioning elements within both the mobile app and the web application, to ensure a smoother and more efficient user experience. This included a redesign of the native app for employees, a hybrid app design for employers/admins (mobile), and optimization of the existing designs for the web application.

Product Design

Before

After

Strategic Support

To support Instacon's market entry, Nonlinear served as a strategic sounding board for the product launch. This involved providing guidance on market analysis, competitive positioning, and identifying key opportunities for Instacon to effectively penetrate and grow within the HRMS SaaS market. Nonlinear offered insights into potential challenges and helped refine Instacon's go-to-market approach.

Strategic Support

Pitch Deck

Nonlinear also developed a compelling pitch deck for Instacon. This involved crafting a persuasive narrative that clearly articulated Instacon's innovative solution, market opportunity, and scalability. The pitch deck was designed with a strong visual identity and data-driven insights to effectively communicate Instacon's business potential and vision to potential investors, making a strong case for investment.

Pitch Deck

Instacon

Outcome

The collaboration between Instacon and Nonlinear resulted in:

A redesigned Instacon platform with enhanced user experience for employees and employers across native, hybrid, and web applications.
Strategic support that contributed to a successful product launch.
A compelling pitch deck that effectively communicates Instacon's value to potential investors.

Why Choose Nonlinear

At Nonlinear, we are committed to empowering businesses to define, create, and express their brand identity in ways that connect with their audiences, drive growth, and build lasting brand value. Our insight-first, collaborative, and impact-driven approach ensures that our clients receive tailored solutions that address their unique challenges and achieve their strategic objectives.