Career Mentorship Platform
Brand Identity Discovery & Design
Website Design
Brand Identity Design
GoCrackIt is a career mentorship platform founded by IIM alumni, Suhruta Kulkarni (IIM Ahmedabad) and Alok (IIM Bangalore), with a mission to provide practical, honest mentorship that empowers professionals to thrive in their careers. GoCrackIt distinguishes itself by offering "real advice from real people who’ve done it before," focusing on providing career clarity and actionable support, rather than just connections. GoCrackIt's mentors are alumni of top institutions like IIMs, IITs, and global B-schools, with experience in Fortune 500 companies and startups.
When GoCrackIt approached Nonlinear, they sought to refine their brand identity and online presence to better reflect their unique approach to career mentorship and to create a stronger connection with their target audience.
GoCrackIt's objective was to
Solution
Nonlinear provided comprehensive branding services to GoCrackIt.
BIDD
Nonlinear conducted Brand Identity Discovery, culminating in a Brand Identity Discovery Report (BIDR). From this report, Nonlinear developed a comprehensive Brand Identity Style Guide (BISG), ensuring consistency in brand messaging and visual elements across all platforms.
Website
Nonlinear redesigned GoCrackIt's website, aligning it with the newly established Brand Identity Style Guide, including the defined archetype, typography, color palette, and other brand elements. This ensured a cohesive and enhanced user experience that accurately reflected GoCrackIt's unique approach to career mentorship.
Before
After
Gocrackit
The collaboration between GoCrackIt and Nonlinear resulted in:
A refined and articulated brand identity, captured in a comprehensive Brand Identity Style Guide (BISG).
A redesigned website that effectively communicates GoCrackIt's brand values and enhances the user experience.
At Nonlinear, we are committed to empowering businesses to define, create, and express their brand identity in ways that connect with their audiences, drive growth, and build lasting brand value. Our insight-first, collaborative, and impact-driven approach ensures that our clients receive tailored solutions that address their unique challenges and achieve their strategic objectives.