Featsclub X Nonlinear
From Fragmented Flows to a Unified Brand Experience
Brand Identity Discovery & Design
Product Discovery & Design
Pitch Deck
GTM
Design IP Support
Context
Featsclub is a digital platform that empowers students and academy members to showcase and validate their non-academic achievements - spanning sports, performing arts, volunteering, and leadership. Initially launched as ESPAR, the platform faced challenges with a fragmented user experience, a dated visual identity, and low brand recall.
As the team prepared to launch in the U.S. and scale globally, they needed a strategic partner to revamp both their product experience and brand identity. That’s when they engaged Nonlinear.
Objective
Nonlinear was engaged to drive critical transformation across the brand, product, and market readiness - with a focus on positioning for scale, usability, and protection.
Solution
The Nonlinear Solution
Brand Identity Discovery & Design
Nonlinear began with deep stakeholder interviews, positioning workshops, and competitive mapping. This led to a bold new name - Featsclub - capturing the spirit of young achievers. A new visual identity system was created, scalable across digital assets, certificates, app icons, and institutional decks.
Before
After
Product Design & UX Overhaul
Over 30 workflows were redesigned, including onboarding, profile setup, skill tracking, event creation, endorsement flows, and organization tools. Each sprint embedded usability testing to ensure real-world alignment. The design focused on modular components and intuitive navigation.
Before
After
Go-to-Market Enablement
Nonlinear supported Featsclub’s public launch by creating app store visuals and compelling copy, developing a launch-ready website with clear calls to action, scripting targeted marketing messages, and refining institutional pitch decks. Additionally, a major UI/UX iteration was executed based on insights gathered from over 10 early testers, ensuring the product was aligned with user expectations and ready for scale.
Design IP Support
While broader IP efforts faced constraints, Nonlinear successfully guided the team through filing Design IP to protect critical visual and interface elements.
Featsclub
Outcome
A complete brand transformation from ESPAR to Featsclub, with a resonant narrative and a scalable identity
Reimagined UX across 30+ workflows - making the product intuitive, modular, and launch-ready
Go-to-market assets developed for app stores, website, institutional pitches, and walkthroughs
Filed for Design IP to protect the visual and interface elements of the product
Featsclub entered its Friends & Family release with a compelling product, cohesive brand, and GTM toolkit - ready to engage institutions and investors
Why Choose Nonlinear
Featsclub didn’t just get a new interface - they got a new identity, a refined user experience, and a brand story built to scale. Through a structured, insight-driven engagement, Nonlinear helped transform a fragmented platform into a compelling EdTech brand. Our strategy-meets-execution model turned vision into velocity.