Cognitive Care X Nonlinear
Healthcare, HealthTech, Pharma & Life Sciences
Branding
Product Discovery & Design
Brand Identity Design
Context
CognitiveCare is a trailblazing force committed to improving healthcare outcomes. They utilize scientific rigor to unveil and address health disparities, enhance disease prevention and management, accelerate health economics outcomes research, and catalyze optimal efficacy in pharma and life sciences. Built upon patented and proprietary risk quantification and resource allocation algorithms, CognitiveCare serves a broad spectrum of clients including payers, providers, policymakers, public health departments, pharma, and life sciences. The company drives impact for both individual and population health, poised to revolutionize the healthcare landscape through its algorithm hub, interdisciplinary approach, and real-world evidence expertise. CognitiveCare has already made impactful strides in critical areas such as maternal and infant health, children's health, mental health, substance use disorder, eye health, infectious diseases, and pathology, laying the foundation for accelerating its mission to build healthier communities.
When CognitiveCare approached Nonlinear, they sought to establish a cohesive brand identity and design their product offerings to effectively communicate their innovative solutions and reach their diverse clientele.
Objective
CognitiveCare aimed to
Solution
The Nonlinear Solution
Nonlinear provided comprehensive branding and product design services to CognitiveCare.
Branding
The engagement began with a deep dive into CognitiveCare's core mission and scientific foundation to establish a robust brand identity. This involved defining key brand elements such as vision, mission, voice, tone, essence, archetype, and audience, with the findings captured in a Brand Identity Discovery Report (BIDR). Following this, Nonlinear developed a comprehensive Brand Identity Style Guide (BISG), ensuring a consistent visual and verbal language across all communications, including logo, typography, color palette, and other brand assets.
Product Discovery & Design
Simultaneously, Nonlinear embarked on Product Discovery and Design, working closely with CognitiveCare to translate their complex algorithms and healthcare insights into user-friendly interfaces. This included extensive UI/UX design, ensuring that the product's visual and interactive elements not only matched the newly defined brand identity but also provided an optimal user experience for payers, providers, policymakers, and other clients. The design process was meticulously aligned with the principles established in the Brand Identity Discovery Report, ensuring seamless integration between brand and product functionality.
Cognitive Care
Outcome
The collaboration between CognitiveCare and Nonlinear resulted in:
A foundational and cohesive brand identity, articulated through a comprehensive Brand Identity Discovery Report (BIDR) and a detailed Brand Identity Style Guide (BISG).
User-centric and visually appealing product designs (UI/UX) that effectively translate complex algorithms into intuitive healthcare solutions.
A unified brand and product experience that reinforces CognitiveCare's position as a trailblazer in healthcare transformation.
What Cognitive Care Gained from Nonlinear
Following the collaboration, CognitiveCare gained a clear and powerful brand identity that accurately reflects its scientific rigor and transformative mission. They now possess a suite of product designs that are not only aesthetically aligned with their brand but are also highly functional and user-friendly, enabling their diverse clients to effectively utilize their patented algorithms. Nonlinear’s expertise in bridging brand strategy with product execution empowered CognitiveCare to present a unified and compelling front, enhancing their ability to address health disparities and build healthier communities.