Nonlinear crafted a tightly scoped and deeply engaging experience that balanced business discipline with creative problem-solving. Instead of defaulting to theoretical frameworks, the session centered on decision-making in real-world constraints  -  where budget, time, and team bandwidth are always limited.

Participants were introduced to structured thinking models that helped them simplify complex problem statements and break them down into solvable components  -  providing a clear pathway to de-risk early-stage initiatives. The session also included field-tested tools for requirement gathering and prioritization, including how to define user personas, map contextual needs, and balance competing demands with limited resources.

A major highlight of the session was The Design Thinking Game  -  Nonlinear’s proprietary card-based toolkit. Through this gamified experience, participants explored the entire design thinking arc  -  from empathy to ideation to prototyping  -  in a fast-paced, time-bound format. The interactive nature of the activity kept participants engaged while giving them a taste of structured innovation in motion.

Nonlinear also provided focused insights on UI/UX best practices and rapid prototyping methods  -  giving leaders just enough knowledge to steer product teams effectively, even if they didn’t come from a design background. The session was carefully integrated into BCG’s broader learning journey, complementing other modules like development, production, and support to ensure continuity and full lifecycle coverage.